More than 40 years ago, motivationWorks founders Drs. Richard Ryan and Edward Deci created Self-Determination Theory (SDT) as a measurable scientific model of motivation, behavior, and well-being.
With thousands of scholars, researchers, and professionals around the world now using SDT as the basis of their work, today it has become the leading behavioral science model for motivation and engagement in the world, with thousands of independent research studies confirming its remarkable value in understanding, measuring, and improving experience. It provides a powerful framework for understanding how to foster individuals’ growth and potential in a variety of circumstances, including healthcare, finance, education, parenting, entertainment, and of course, the workplace.
Self-Determination Theory challenges all of us to shift our thinking from how do we motivate people, to a much more effective question: How do we create the conditions for people to flourish? By supporting fundamental needs in others — notably the needs for autonomy, relatedness, and mastery — high quality motivation and engagement will naturally arise in its strongest and most durable forms. The result will not only be greater performance, but greater well-being and personal growth for everyone involved.
For the past 15 years, the motivationWorks team has been bringing clients success across a wide variety of challenging projects.
Optimize motivational design
Increase engagement and participation
Deepen relationships with employees and customers
We love this work. Let's do something together.
motivationWorks was created by the same folks who created Self-Determination Theory and who currently lead its research and applied work worldwide.
Scott is an author and behavioral scientist. In addition to being the co-creator of motivationWorks, he is also founder/CEO of Immersyve Inc., a company applying behavioral science to organizations, products, and services.
Richard is a clinical psychologist and Professor at the Institute for Positive Psychology and Education at the Australian Catholic University and at the Department of Psychology at the University of Rochester, in addition to being co-developer of Self-Determination Theory and co-creator of motivationWorks.
Edward is a Professor at the Department of Psychology at the University of Rochester, Professorial Fellow at the Institute for Positive Psychology and Education at the Australian Catholic University, and Professor of Motivation at Buskerud and Vestfold University College in Norway, as well as co-developer of Self-Determination Theory and co-creator of motivationWorks.
Richard is a clinical psychologist and Professor at the Institute for Positive
Psychology and Education at the Australian Catholic University and in the
Department of Psychology at the University of Rochester. He is co-developer of
Self-Determination Theory, an internationally recognized framework for the
study of human motivation. Ryan has received several distinguished career
awards and fellowships, and authored over 350 papers and books in the areas
of motivation, mindfulness, personality development, and well-being.
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Scott is an author, behavioral scientist, and founder/CEO of Immersyve Inc., a
company applying behavioral science to organizations, products, and services.
Scott regularly works with Fortune 500 companies to improve culture and develop
motivational best practices. He is a leading authority on predictive measurement
of motivation and engagement, and the co-creator of motivationWorks© – an
employee engagement and culture platform based on Self-Determination Theory.
In addition to his commercial work, he has served as the principal investigator on
multiple grants awarded by the National Institutes of Health exploring the role of
behavioral science to improve engagement and achieve positive outcomes.
